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This site states the following, "Our products are designed for the rigors of theme park life zero maintenance, super high reliability, and easy customization." Our analyzers noticed that the web page also stated " Our name has been recognized as the most reliable audio, video and controls manufacturer at nearly all of the worlds major theme parks." The Website also stated " Visit Our History of Reliability. GPS Triggered Audio and Video. No Need to Gamble Here. When you use Alcorn McBride products, youll always win! Broadcast On-Set Video Players." The website's header had theme park audio as the most important keyword. It was followed by hd video playback, show control, and DMX control which isn't as highly ranked as theme park audio. The next words the site uses is lighting control. museum audio was also included and might not be understood by web engines.